In the United States, digital tracking is governed by both the functionality of the code and the nature of the data collected. Yandaz utilizes a diverse stack of tracking technologies:
Session Cookies: These are temporary data packets that expire once you close your browser. They are vital for maintaining your logged-in state, ensuring your shopping cart persists between page views, and facilitating secure handshakes with payment gateways.
Persistent Cookies: These remain on your device for a specific duration (up to 2 years) or until manually deleted. They allow us to recognize returning users, store regional preferences (e.g., zip code-based searches), and remember your "Recently Viewed" items for a more efficient browsing experience.
We use "Pixels" (1x1 transparent images) and "Software Development Kits" (SDKs). Pixels help us verify the success of our community engagement—for example, measuring if a "Featured Deal" email was opened. SDKs are the mobile equivalent of cookies, integrated into the Yandaz iOS and Android apps to track app stability, crash reports, and attribution (how you discovered the Yandaz app).
Beyond traditional cookies, we utilize HTML5 Local Storage to cache large assets locally, reducing your data consumption and improving site speed. We also use ETags and browser fingerprinting to identify hardware signatures; this is a critical security layer used to detect and block automated "bot" accounts and prevent coordinated "Friendly Fraud" or spam listing campaigns.
Non-negotiable trackers required for site security, PCI-compliant billing, and bot detection. These protect your account from unauthorized takeovers and are exempt from standard opt-out requirements under U.S. law.
We use tools like Google Analytics and Hotjar to observe aggregated user behavior. We analyze search patterns to improve our AI-driven recommendation engine and ensure high-demand categories are easily accessible.
These trackers remember your site persona. They store your language preferences, currency settings (USD), and location data to ensure you only see listings relevant to your specific U.S. metropolitan area.
Managed via Meta (Facebook), Google Ads, and X (Twitter). These cookies allow us to show you "Relevant Recalls"—reminding you of a specific item you viewed on Yandaz when you browse other social media or news platforms.
The lifespan of our tracking technologies varies based on their specific utility. The following table outlines the standard retention periods for data collected via cookies:
| Tracker Type | Average Duration | Legal Justification |
|---|---|---|
| Authentication Tokens | Session to 30 Days | Contractual Fulfillment (Login) |
| Security/Fraud Pixels | 90 Days to 1 Year | Legitimate Interest (Security) |
| Marketing/Retargeting | 13 Months | Consent (where applicable) |
| Regional Preferences | 2 Years | User Experience Improvement |
Under the CPRA (California) and similar state statutes, the transfer of identifiers to third-party ad networks may be deemed "sharing" for cross-context behavioral advertising. You have the right to opt-out of this sharing protocol entirely.
Yandaz does not sell your contact information to third-party brokers for monetary gain. However, we do utilize "shares" of anonymized identifiers to help us target our marketing spend effectively. To opt-out, please visit the "Privacy Center" in your account dashboard and toggle "Interest-Based Ads" to OFF.
Yandaz honors Global Privacy Control (GPC). If you use a browser or extension that transmits a GPC signal, our servers will automatically recognize this as a valid opt-out for all non-essential and advertising tracking, specifically for residents in California and other GPC-compliant states. We do not currently respond to legacy "Do Not Track" (DNT) headers due to lack of a standardized technical framework.
When you use the Yandaz mobile app, we may access your Identifier for Advertisers (IDFA) on iOS or Google Advertising ID (AAID) on Android. You have full autonomy over these identifiers:
We provide multiple avenues for U.S. consumers to manage their tracking profile:
Most modern browsers allow you to block all cookies or only third-party cookies. Disabling all cookies may prevent Yandaz from remembering your login or processing payments.
U.S. consumers can exercise their rights to opt-out of behavioral advertising from hundreds of companies at once through these portals:
As state-level privacy laws evolve (e.g., new statutes in Oregon, Texas, and Montana), Yandaz will update this Policy to ensure strict adherence to all U.S. jurisdictional requirements. Changes will be reflected in the "Issued" date at the top of this document. Continued use of the Yandaz platform following an update constitutes your informed consent to the revised tracking standards.
If you have technical questions regarding our cookie implementation or wish to request a data disclosure report, please contact our legal desk:
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